Accent have always represented a standard of excellence in construction. They have a strong story and track record of project performance. Their culture is known to hold and develop some of the very best talent in the space and they needed their brand to operate at that same level.

The brief was as exciting as it was simple: People didn’t fully understand their capabilities - nor did they appreciate the size and significance of the construction work on their books.

Through a process of discovery and connection with their internal team and a select few customers we uncovered the truth of what truly collaborative construction can look like. Solidifying their brand positioning, purpose, values and story in this space to increase the awareness and understanding of their unique ‘Accent Standard’.

Where family values inform a way of being in construction that is both more connected to the client project and the overall business partnership – for the long term view of the relationship.

Ultimately, we want the Accent brand to be a true mark of co-construction, because the ‘real performance’ is found equal parts on paper and in the relationship.

Referencing this human connection, we harnessed the ‘signature’ of their people. Building the new identity directly from the common characters in their handwriting, creating a mark and supporting system truly ‘made by many’.

A brand that reflects their commitment: as sophisticated and professional as their delivery. As hard working and flexible as their team. A brand that shows up simply and can shapeshifter to look the part anywhere and everywhere. The results have been well received by the market, making everyone feel they have an identity that truly represents who they are as Accent Construction.

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