It was a pleasure working with our whānau at Red Leap on their brand refresh.

As a devised theatre company Red leap deserved a devised identity. No two Red Leap productions are ever the same so that spirit of constant evolution became the foundation and feeling behind the brand. Rather than creating a static brand, we developed a living visual system. One that shifts, adapts and performs alongside the work itself.

By finding the theatre in the moments of making, the identity expresses the energy, tension, joy and adaptation of the creative process. Fluid yet precise. Bold, expressive and vibrant. This is a visual language that celebrates movement, imagination and transformation – happening live – from rehearshal to performance.

This is Red Leap - the colour of theatre and the feeling of creativity in motion.