Always happy to get the call-up from our mates at The Rock, especially when it's for something as iconic as the Rock 2000 Countdown.

This year marked 25 years of one of New Zealand's most legendary countdowns, and we were stoked to create the anniversary mark and develop the campaign's design system. The goal was to celebrate the history of the countdown while building a bold, flexible visual identity that could crank across every touchpoint, from digital to broadcast and everything in between.

A massive congratulations to Blindspott’s, Nil By Mouth landing an incredible #2 on the countdown. And an even bigger salute to our brother and Creative Director, Damian.

What an achievement for a song written more than 25 years ago to still hit this hard and earn its place among the greatest.

We salute you. 🤘

Now, back to counting down… you bunch of good counts.