Brand Identity / Photography / Animation / Design / Film

Aotearoa Grown began with a bold vision: to positively respond to climate change and grow healthy nutritionally dense tropical fruits in Waipū. Tropical papaya, bananas, pineapples, and other botanicals are grown - spray-free, soil-friendly, and with a light footprint.

The "intrinsics" identity was conceived to disrupt the traditional, often clinical landscape of gut health products by championing the goodness of tropical fruits and the power of positivity.

The design journey began with clear intent: to create a crafted, softer, and approachable identity. Standing apart from the hardcore aesthetic of the usual ‘pharma’ brands in the gut health space, while still feeling credible and efficacious. Central to the identity is the concept of ‘balancing’ - both in the product’s 60/40 fruit ratio (green banana to papaya) and balance in the visual language.

 Rather than relying on conventional photography, the team created bespoke illustrations that do the heavy lifting, infusing quirk, humour, and a sense of fun – it is 100% tropical fruit after all - what’s not to love?

 This approach not only differentiates Intrinsics on shelf but also allows for future expansion, with colour and variety in the illustrations increasing as new products are introduced.

 The typographic system is customized to echo the parent brand while introducing a more technical feel. The substrate and format were chosen to support a premium, approachable feel. Product photography is used sparingly and artfully, focusing on the truth and freshness of the ingredients.

 Every element of the packaging- from composition to colour, from illustration to type - was designed to convey that Intrinsics is 100% natural, with no ‘pseudo -science’ mumbo jumbo - just the pure and nourishing superpowers of tropical fruit.

 The result packaging is not only visually striking and memorable but also perfectly aligned with the brand’s belief: health should be natural, fun, positive, and deliciously tropical. Every design decision was rooted in this truth ensuring this is not just another gut health product, but intrinsically a celebration of clean, tropical fruity fun from the golden north land of Waipū - Te Tai Tokerau - Aotearoa New Zealand.