Aotearoa Grown Intrinsics

Creating a brand, identity and packaging look and feel for a new range of tropical fruit fuelled natural health supplements.

Aotearoa Grown is a business that began with a bold vision: to positively respond to climate change and grow healthy nutritionally dense tropical fruits in Waipū -previously unheard of in the climate of New Zealand. Delicious tropical papaya, bananas, pineapples, and other botanicals are grown spray-free, soil-friendly, and with an extremely light footprint.

Aotearoa Grown wanted to not only share their delicious fresh fruit but also transform their tropical potential into healthy dietary supplements that support and nourish wellbeing.

Aotearoa Grown Intrinsics – Gut Nourish and Gut Mind Align are the first supplements of that range. We needed the range to be clearly connected yet distinct from the parent ‘Tropical Orchard’ brand Aotearoa Grown.

The "intrinsics" identity was conceived to disrupt the traditional and often clinical landscape of gut health products by leaning into the inherent goodness of tropical fruits and the sweet power of positivity. Sunkissed and sun given.

Every element of the brand and packaging was designed to convey the truth - that Intrinsics is 100% natural, with no ‘pseudo -science’ mumbo jumbo. An end result perfectly aligned with the brand’s belief: health should be natural, positive, and deliciously tropical. This is not just another gut health product, but intrinsically a celebration of clean, tropical fruity fun from the golden north land of Waipū, Te Tai Tokerau – thankyou Aotearoa New Zealand.

Brand Identity
Photography
Animation
Design
Film